Cornwell, T. Bettina,
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - 2nd edition. - 1 online resource.
Revised edition of the author's Sponsorship in marketing, 2014.
9780429325106 042932510X
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.
HD59.35 / .C67 2020
659.2/85
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - 2nd edition. - 1 online resource.
Revised edition of the author's Sponsorship in marketing, 2014.
9780429325106 042932510X
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.
HD59.35 / .C67 2020
659.2/85