000 -LEADER |
fixed length control field |
01144cam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
16322018 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191128125650.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100708s2011 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010028484 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070939882 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070939888(alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn496956067 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BTCTA |
-- |
YDXCP |
-- |
CDX |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.P38 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
9 (RLIN) |
1754 |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
knowledge and skills / |
Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, Jr. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 259 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
41842 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
9 (RLIN) |
41843 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Donnelly, James H. |
9 (RLIN) |
392 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |