Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 1st ed. - New York : McGraw-Hill Irwin, c2011. - xi, 259 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780070939882 (alk. paper) 0070939888(alk. paper)
2010028484
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P38 2011
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 1st ed. - New York : McGraw-Hill Irwin, c2011. - xi, 259 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780070939882 (alk. paper) 0070939888(alk. paper)
2010028484
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P38 2011