PRINCIPLES OF MARKETING : (Record no. 119352)

000 -LEADER
fixed length control field 01185cam a2200265 i 4500
001 - CONTROL NUMBER
control field 18109144
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191024090619.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140409s2013 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013443144
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135084571
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency TUK
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K68 2013
245 00 - TITLE STATEMENT
Title PRINCIPLES OF MARKETING :
Statement of responsibility, etc Kotler Philip et.al
250 ## - EDITION STATEMENT
Edition statement 8th Canadian ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 643 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gbadamosi, Ayantunji,
Relator term editor of compilation.
9 (RLIN) 40844
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library   2019-10-24 DONATION-TBFC HF5415.K68 2013 119B06282 2019-10-24 2019-10-24 General Circulation Books MA

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