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PRINCIPLES OF MARKETING : Kotler Philip et.al - 8th Canadian ed - USA Pearson 2011 - xxvii, 643 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9780135084571

LCCN: 2013443144

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K68 2013

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