000 -LEADER |
fixed length control field |
01436cam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
16520501 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190903141201.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101027s2012 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010940142 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780078028915 (pbk.) acidfree paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0078028914 (pbk.) acidfree paper |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn741761082 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
VVX |
Transcribing agency |
VVX |
Modifying agency |
BTCTA |
-- |
DLC |
Description conventions |
rda |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
A48 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens, William F. |
9 (RLIN) |
1364 |
245 10 - TITLE STATEMENT |
Title |
Advertising / |
Statement of responsibility, etc |
William F. Arens, David H. Schaefer, Michael Weigold. |
246 14 - VARYING FORM OF TITLE |
Title proper/short title |
M: advertising |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 498 pages : |
Other physical details |
color illustrations ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 458-473) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
1363 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schaefer, David H. |
9 (RLIN) |
37149 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Weigold, Michael F., |
Dates associated with a name |
1958- |
9 (RLIN) |
37150 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1205/2010940142-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1205/2010940142-t.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
3 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |
Classification part |
HF5821 |
Item part |
.A74A48 2012 |