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Arens, William F.

Advertising / M: advertising William F. Arens, David H. Schaefer, Michael Weigold. - xiii, 498 pages : color illustrations ; 28 cm.

Includes bibliographical references (pages 458-473) and indexes.

ISBN: 9780078028915 (pbk.) acidfree paper 0078028914 (pbk.) acidfree paper

LCCN: 2010940142

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / A48 2012

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