Global marketing : (Record no. 116839)

000 -LEADER
fixed length control field 01342cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17001692
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190829104205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111017s2013 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042361
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618005080
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078029279 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn757935769
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency TUK
Modifying agency YDX
-- YDXCP
-- CDX
-- BWX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .G55 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gillespie Kate
9 (RLIN) 36924
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title An interactive approach
Statement of responsibility, etc Kate Gillespie Jean P Jeannet David H Hennessey
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc usa
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxii,553 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
9 (RLIN) 964
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Form subdivision Case studies.
9 (RLIN) 36925
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jaffe, Eugene D.
9 (RLIN) 36926
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vianelli, Donata.
9 (RLIN) 36927
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Technical University of Kenya Library Technical University of Kenya Library   2019-08-29 DONATION TBFC HF1416.G55 2004 119B02415 2019-08-29 2019-08-29 General Circulation Books CN

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