Gillespie Kate

Global marketing : An interactive approach Kate Gillespie Jean P Jeannet David H Hennessey - usa McGraw-Hill/Irwin, 2004 - xxii,553 p. : ill., maps ; 26 cm.

Includes bibliographical references and indexes.

0618005080 0078029279 (pbk. : alk. paper)

2011042361


Export marketing.
Export marketing--Case studies.

HF1416 / .G55 2004

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