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Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0324201605

LCCN: 2004102623

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C48 2005

Dewey Class. No.:

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