Russell, Frederic Arthur, 1886-1973.

Textbook of salesmanship / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. - 10th ed. - New York : McGraw-Hill, c1978. - x, 546 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0717285111

77024063


Selling.

HF5438.25 / .R87 1978

658.85

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