International marketing and purchasing of industrial goods : an interaction approach /
by IMP Project Group ; editor, Håkan Håkansson.
- Chichester ; New York : Wiley, c1982.
- x, 406 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 395-401.
0471279870 : $42.00 (est.)
81013070
Marketing--Europe.
Industrial procurement--Europe.
HF5415.12 / .E8 H34 1947
658.8/0094
Includes indexes.
Bibliography: p. 395-401.
0471279870 : $42.00 (est.)
81013070
Marketing--Europe.
Industrial procurement--Europe.
HF5415.12 / .E8 H34 1947
658.8/0094