Bateson, John E. G.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. - 4th ed. - Fort Worth : Dryden Press, c1999. - xvi, 471 p. : ill. ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030225191
98073895
Service industries--Marketing--Management.
HD9980.5 / .B38 1999
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. - 4th ed. - Fort Worth : Dryden Press, c1999. - xvi, 471 p. : ill. ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030225191
98073895
Service industries--Marketing--Management.
HD9980.5 / .B38 1999