Boone, Louis E.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 1st Canadian ed. - Fort Worth : Dryden Press, c2007 - liv,680p ill. ; 29 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 0176251766
97097635
Marketing.
HF5415 / .M37 2007
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 1st Canadian ed. - Fort Worth : Dryden Press, c2007 - liv,680p ill. ; 29 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 0176251766
97097635
Marketing.
HF5415 / .M37 2007