000 03892nam a22004935i 4500
001 978-3-642-41479-4
003 DE-He213
005 20140220082922.0
007 cr nn 008mamaa
008 140109s2013 gw | s |||| 0|eng d
020 _a9783642414794
_9978-3-642-41479-4
024 7 _a10.1007/978-3-642-41479-4
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aPfeffermann, Nicole.
_eeditor.
245 1 0 _aStrategy and Communication for Innovation
_h[electronic resource] /
_cedited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara.
250 _a2nd ed. 2013.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2013.
300 _aXVII, 465 p. 61 illus., 29 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPart I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples.
520 _aCommunication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. [...] From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. [...] This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation."   Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University  
650 0 _aEconomics.
650 0 _aEngineering economy.
650 0 _aIndustrial organization (Economic theory).
650 1 4 _aEconomics/Management Science.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aEngineering Economics, Organization, Logistics, Marketing.
650 2 4 _aIndustrial Organization.
700 1 _aMinshall, Tim.
_eeditor.
700 1 _aMortara, Letizia.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642414787
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-41479-4
912 _aZDB-2-SBE
999 _c98767
_d98767