000			03080nam a22005175i 4500
001			978-3-642-35570-7
003			DE-He213
005			20140220082900.0
007			cr nn 008mamaa
008			130404s2013 gw | s |||| 0|eng d
020			_a9783642355707 _9978-3-642-35570-7
024	7		_a10.1007/978-3-642-35570-7 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aAhlert, Dieter. _eauthor.
245	1	0	_aVertical Price Coordination and Brand Care _h[electronic resource] : _bInterdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / _cby Dieter Ahlert, Benjamin Schefer.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_aVII, 84 p. 10 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aSpringerBriefs in Business, _x2191-5482
505	0		_aIntroduction to the current problem -- The myth that welfare is promoted by prohibiting vertical price and brand maintenance -- The risk of Resale Price Mainenance prohibition for the effectiveness of inter-brand competition -- The risk of admissible price-maintenance systems for the effectiveness of inter-brand competition -- Competition-policy implications -- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.
520			_aCompetition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
650		0	_aEconomics.
650		0	_aIndustrial organization (Economic theory).
650		0	_aCommercial law.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aIndustrial Organization.
650	2	4	_aLaw and Economics.
650	2	4	_aInnovation/Technology Management.
700	1		_aSchefer, Benjamin. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642355691
830		0	_aSpringerBriefs in Business, _x2191-5482
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-35570-7
912			_aZDB-2-SBE
999			_c97676 _d97676