000			03408nam a22004215i 4500
001			978-1-4614-5511-0
003			DE-He213
005			20140220082820.0
007			cr nn 008mamaa
008			130217s2013 xxu| s |||| 0|eng d
020			_a9781461455110 _9978-1-4614-5511-0
024	7		_a10.1007/978-1-4614-5511-0 _2doi
050		4	_aRA427.8
072		7	_aMBN _2bicssc
072		7	_aMED076000 _2bisacsh
082	0	4	_a613 _223
082	0	4	_a614.44 _223
100	1		_aWilliams, Jerome D. _eeditor.
245	1	0	_aAdvances in Communication Research to Reduce Childhood Obesity _h[electronic resource] / _cedited by Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins.
264		1	_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2013.
300			_aXXXII, 544 p. 79 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aLimited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children and teenagers reflects this, as do the alarming rates of weight-related disease among young people.   Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic. Spanning psychology, marketing, and policy, the book explores the range of advertising strategies targeting young people, salient technological innovations, food industry responses to recent policy initiatives, and issues concerning groups who are at greater risk such as minors from lower-income households who are often faced with food insecurity and poor nutrition, which typically impact communities of color, and pre-teens. Its focus on the multiple levels of communication across these concerns offers readers important insights into both the scope of the problem and the opportunities for solutions. Included in the coverage:   The strategic nature of marketing to children and adolescents by food and beverage companies. The role of schools in food and beverage marketing. A multi-method study of how youth perceive and evaluate food advertising. First Amendment implications for combating obesity through regulation of advertising. Targeted marketing of junk food to minority youth: communities fight back. Leveraging industry efforts to fight childhood obesity.   Advances in Communication Research to Reduce Childhood Obesity is thought- and action-provoking reading for applied researchers in public health, health promotion, health psychology, maternal and child health, obesity epidemiology, health marketing, and health education.
650		0	_aMedicine.
650	1	4	_aMedicine & Public Health.
650	2	4	_aHealth Promotion and Disease Prevention.
700	1		_aPasch, Keryn E. _eeditor.
700	1		_aCollins, Chiquita A. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781461455103
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4614-5511-0
912			_aZDB-2-SME
999			_c95429 _d95429