| 000 | 02727nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4614-4142-7 | ||
| 003 | DE-He213 | ||
| 005 | 20140220082814.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 121009s2013 xxu| s |||| 0|eng d | ||
| 020 |
_a9781461441427 _9978-1-4614-4142-7 |
||
| 024 | 7 |
_a10.1007/978-1-4614-4142-7 _2doi |
|
| 050 | 4 | _aHF54.5-54.56 | |
| 072 | 7 |
_aKJQ _2bicssc |
|
| 072 | 7 |
_aUF _2bicssc |
|
| 072 | 7 |
_aBUS083000 _2bisacsh |
|
| 072 | 7 |
_aCOM039000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aMohapatra, Sanjay. _eauthor. |
|
| 245 | 1 | 0 |
_aE-Commerce Strategy _h[electronic resource] : _bText and Cases / _cby Sanjay Mohapatra. |
| 264 | 1 |
_aBoston, MA : _bSpringer US : _bImprint: Springer, _c2013. |
|
| 300 |
_aXVIII, 262 p. 33 illus., 18 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
| 505 | 0 | _aUnderstanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time. | |
| 520 | _aThis book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aManagement information systems. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aBusiness Information Systems. |
| 650 | 2 | 4 | _ae-Commerce/e-business. |
| 650 | 2 | 4 | _aInformation Systems Applications (incl. Internet). |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781461441410 |
| 830 | 0 |
_aSpringer Texts in Business and Economics, _x2192-4333 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4614-4142-7 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c95073 _d95073 |
||