000			03238nam a22004215i 4500
001			978-1-4302-4714-2
003			DE-He213
005			20140220082800.0
007			cr nn 008mamaa
008			130930s2013 xxu| s |||| 0|eng d
020			_a9781430247142 _9978-1-4302-4714-2
024	7		_a10.1007/978-1-4302-4714-2 _2doi
050		4	_aHD9696.2-9696.82
072		7	_aKNTX _2bicssc
072		7	_aBUS070030 _2bisacsh
082	0	4	_a338.47004 _223
100	1		_aBrooks, Margaret. _eauthor.
245	1	0	_aDeveloping B2B Social Communities _h[electronic resource] : _bKEYS TO GROWTH, INNOVATION, AND CUSTOMER LOYALTY / _cby Margaret Brooks, J. J. Lovett, Sam Creek.
264		1	_aBerkeley, CA : _bApress : _bImprint: Apress, _c2013.
300			_aXII, 204 p. 33 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aDeveloping B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in every B2B firm’s toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That’s why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to get the most from their products; and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements.   Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company’s strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities—and pitfalls—for creating online communities.
650		0	_aComputer science.
650		0	_aComputer industry.
650	1	4	_aComputer Science.
650	2	4	_aThe Computer Industry.
700	1		_aLovett, J. J. _eauthor.
700	1		_aCreek, Sam. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781430247135
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4302-4714-2
912			_aZDB-2-CWD
999			_c94275 _d94275