| 000 | 02710nam a22004455i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-03901-5 | ||
| 003 | DE-He213 | ||
| 005 | 20140220082514.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 140102s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319039015 _9978-3-319-03901-5 |
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| 024 | 7 |
_a10.1007/978-3-319-03901-5 _2doi |
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| 050 | 4 | _aHF4999.2-6182 | |
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aBUS042000 _2bisacsh |
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| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aCronin, Mary J. _eauthor. |
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| 245 | 1 | 0 |
_aTop Down Innovation _h[electronic resource] / _cby Mary J Cronin. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
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| 300 |
_aVII, 77 p. 4 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 |
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| 505 | 0 | _aThe Challenge of Innovation -- Ford Finds Its Connection -- Netflix Switches Channels -- Nokia Drops the Torch -- Amazon Fast Tracks Information -- Stanford Spins out a Higher Education Tsunami -- Conclusion. | |
| 520 | _aThis Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aBusiness/Management Science, general. |
| 650 | 2 | 4 | _aInnovation/Technology Management. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319039008 |
| 830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-03901-5 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c93042 _d93042 |
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