000			01850cam a22003254a 4500
001			13280472
005			20130515020314.0
008			030718s2003 enka bf 001 0 eng
010			_a 2003015170
020			_a0749429372
040			_aDLC _cDLC _dDLC
042			_apcc
043			_ae-uk---
050	0	0	_aHD59 _b.H443 1999
082	0	0	_a659.2 _222
100	1		_aHenslowe, Philip, _d1934-
245	1	0	_aPublic relations : _ba practical guide to the basics / _cPhilip Henslowe.
260			_aLondon ; _aSterling, VA : _bKogan Page, _cc1999.
300			_axiii, 148 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aCommunication and the roles of public relations -- External public relations sources -- Ethics and the law -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion.
650		0	_aPublic relations _vHandbooks, manuals, etc.
650		0	_aPublic relations _zGreat Britain _vHandbooks, manuals, etc.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip046/2003015170.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHD59
999			_c64366 _d64366