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| 020 | _ahard cover | ||
| 082 | 0 | 0 | _a659. 1 bel |
| 100 | 1 | _a"belch, george e. " | |
| 245 | 1 | 0 |
_aadvertising and promotion: an integrated marketing communica: _btion perspective/ _c george.e. belch |
| 250 | _a6 ed. | ||
| 260 |
_ausa : _birwin _c2002. |
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_a"xxvi, 779p.; _c29 cm." |
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| 490 | 0 | _athe mcgraw-hill/irwin series in marketing | |
| 504 | _a | ||
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