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| 003 | KEPU | ||
| 005 | 20200311113239.0 | ||
| 008 | 030110s2004 maua b 001 0 eng | ||
| 010 | _a 2003042015 | ||
| 020 | _a0070939853 | ||
| 040 |
_aDLC _cTUIK _dKEPU |
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| 042 | _apcc | ||
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_aHF5823 _b.B45 2005 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _926482 |
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| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2005 |
||
| 300 |
_axxvi, 533p _bcol. ill. ; _c28 cm. |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _926483 |
|
| 504 | _aIncludes bibliographical references (p. EN1-EN25) and index. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 650 | 0 |
_aSales promotion. _92166 |
|
| 650 | 0 |
_aCommunication in marketing. _92167 |
|
| 700 | 1 |
_aBelch, Michael A. _92168 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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