000 | 01072cam a2200277 a 4500 | ||
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999 |
_c58023 _d58023 |
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001 | 2104616 | ||
003 | KEPU | ||
005 | 20200313092530.0 | ||
008 | 960212s1997 njuab b 001 0 eng | ||
010 | _a 96001649 | ||
020 | _a0131257250 | ||
040 |
_aDLC _cTUK _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.K68 1995 |
100 | 1 |
_aKotler, Philip. _921056 |
|
245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
250 | _aCanadian 8th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc1995 |
||
300 |
_axxiv, 824p _bill. (chiefly col.), maps ; _c27 cm. |
||
440 | 4 |
_aThe Prentice-Hall international series in marketing _925417 |
|
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. _925418 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBK |