000 01072cam a2200277 a 4500
999 _c58023
_d58023
001 2104616
003 KEPU
005 20200313092530.0
008 960212s1997 njuab b 001 0 eng
010 _a 96001649
020 _a0131257250
040 _aDLC
_cTUK
_dDLC
050 0 0 _aHF5415.13
_b.K68 1995
100 1 _aKotler, Philip.
_921056
245 1 0 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _aCanadian 8th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc1995
300 _axxiv, 824p
_bill. (chiefly col.), maps ;
_c27 cm.
440 4 _aThe Prentice-Hall international series in marketing
_925417
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_925418
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK