| 000 | 00946nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1450110 | ||
| 003 | KEPU | ||
| 005 | 20130515015729.0 | ||
| 008 | 850628s1984 enka b 001 0 eng | ||
| 010 | _a 85172284 | ||
| 020 |
_a0434923311 (pbk.) : _c£7.95 |
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| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.S745 1984 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aWilmshurst, John. _94441 |
|
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bHeinemann, _c1984 _g(1985 printing) |
||
| 300 |
_avii, 239 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing. _91001 |
|
| 710 | 2 |
_aInstitute of Marketing. _93653 |
|
| 710 | 2 |
_aCAM Foundation. _94442 |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415 |
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| 999 |
_c54956 _d54956 |
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