| 000 | 00590nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 110906s9999 xx 000 0 und d | ||
| 020 | _a0-256-07972-2 | ||
| 020 | _a(hard cover): | ||
| 082 | 0 | 0 | _a1 bel |
| 082 | 0 | 0 | _a659 |
| 100 | 0 | _abelch, | |
| 245 | 1 | 0 |
_aintroduction to advertising and promotion manageme: _bnt/ _cgeorge; |
| 250 | _a1 | ||
| 260 |
_ausa: _birwin _c1990, |
||
| 300 | _a770, | ||
| 300 |
_axxix. _c28 |
||
| 500 | _ano index | ||
| 504 | _a | ||
| 504 | _aincludes references | ||
| 600 | 1 | 0 |
_ae _xmutiple authors |
| 650 | 0 |
_aadvertising _xsales promotion |
|
| 906 | _c | ||
| 999 |
_c48333 _d48333 |
||