000 | 01027cam a2200277 a 4500 | ||
---|---|---|---|
001 | 1036878 | ||
005 | 20130515015248.0 | ||
008 | 890905s1990 ilua b 001 0 eng | ||
010 | _a 89027275 | ||
020 | _z0256089722 | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHF5823 _b.B387 1990 |
082 | 0 | 0 |
_a659.1 _220 |
100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _92165 |
|
245 | 1 | 0 |
_aIntroduction to advertising and promotion management / _cGeorge E. Belch, Michael A. Belch. |
260 |
_aHomewood, IL : _bIrwin, _cc1990. |
||
300 |
_axxix, 770 p. : _bill. (some col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aAdvertising. _91363 |
|
650 | 0 |
_aSales promotion. _92166 |
|
650 | 0 |
_aCommunication in marketing. _92167 |
|
700 | 1 |
_aBelch, Michael A. _92168 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2lcc _cBK _hHF5823 |
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