000 | 02040cas a2200505 a 4500 | ||
---|---|---|---|
001 | 10870227 | ||
005 | 20130515015247.0 | ||
007 | t| | ||
008 | 900615c19909999mauar b 0 a0eng c | ||
010 | _asn 92028178 | ||
022 | 0 |
_a1099-5579 _21 |
|
035 | _a(OCoLC)ocm22638336 | ||
040 |
_aOPosmS _cOPosmS _dInU _dNST _dDLC _dNSDP _dCaQQL _dOCoLC _dDLC _dNLGGC _dOCoLC |
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042 |
_apcc _ansdp |
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050 | 0 | 0 |
_aHF5410 _b.A67 |
082 | 0 | 4 |
_a658.8/005 _220 |
210 | 0 | _aAppl. basic mark. | |
222 | 0 | _aApplications in basic marketing | |
245 | 0 | 0 | _aApplications in basic marketing. |
260 |
_aHomewood, IL: _bIrwin, _cc1992- |
||
300 |
_av. : _bill. ; _c26 cm. |
||
310 | _aAnnual | ||
362 | 0 | _a1990- | |
500 | _aLatest issue consulted: 2004/2005. | ||
500 | _aPublished: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> | ||
500 | _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. | ||
504 | _aIncludes bibliographical references. | ||
520 | _a"Clippings from the popular business press." | ||
580 | _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. | ||
590 | _aEarlier selection Decision based on 1990 | ||
590 | _aTitle from title page. | ||
650 | 0 |
_aMarketing _vPeriodicals. _91919 |
|
650 | 0 |
_aMarketing _xManagement _vPeriodicals. _91920 |
|
650 | 6 |
_aMarketing _vPériodiques. _91921 |
|
650 | 6 |
_aMarketing _xCoupures de presse _vPériodiques. _91922 |
|
650 | 1 | 7 |
_aMarketing. _2gtt _91001 |
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _91923 |
|
700 | 1 |
_aPerreault, William D. _91899 |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _tBasic marketing. _91924 |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _tEssentials of marketing. _91925 |
|
906 |
_a7 _bcbc _cserials _d2 _encip _f19 _gn-oclcserc |
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942 |
_2lcc _cBK |
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999 |
_c43583 _d43583 |