| 000 | 00899nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 972601 | ||
| 005 | 20130515015225.0 | ||
| 008 | 850426s1986 ilua b 001 0 eng | ||
| 010 | _a 85080275 | ||
| 020 | _a0256033021 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5821 _b.B62 1986 |
| 082 | 0 | 0 |
_a659.1 _219 |
| 100 | 1 |
_aBovée, Courtland L. _91361 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovée, William F. Arens. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1986. |
||
| 300 |
_axxvii, 629, [45] p. : _bill. (some col.) ; _c28 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _91362 |
|
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. [631]-[633]. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aArens, William F. _91364 |
|
| 740 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5821 |
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| 999 |
_c42770 _d42770 |
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