000 | 01724cam a2200301 a 4500 | ||
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001 | 15573286 | ||
005 | 20130515015151.0 | ||
008 | 090102s2009 nyua b 001 0 eng | ||
010 | _a 2008054877 | ||
020 | _a9780273716860 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHD30.4 _b.S28 2009 |
082 | 0 | 0 |
_a650.072 _222 |
100 | 1 |
_aSaunders, Mark, _d1959- _96598 |
|
245 | 1 | 0 |
_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill. |
250 | _a5th ed. | ||
260 |
_aNew York : _bPrentice Hall, _cc2009. |
||
300 |
_axxi, 614 p. : _bcol. ill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references (p. 561-572) and index. | ||
505 | 0 | _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. | |
650 | 0 |
_aBusiness _xResearch. _96599 |
|
650 | 0 |
_aBusiness _xResearch _xData processing. _96600 |
|
700 | 1 |
_aLewis, Philip, _d1945- _96601 |
|
700 | 1 |
_aThornhill, Adrian. _96602 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK _hHD30.4 |
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999 |
_c41544 _d41544 |