| 000 | 01497cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 14165054 | ||
| 005 | 20130515015143.0 | ||
| 008 | 051104s2006 enka b 001 0 eng | ||
| 010 | _a 2005031654 | ||
| 015 |
_aGBA621236 _2bnb |
||
| 016 | 7 |
_a013397481 _2Uk |
|
| 020 | _a0754644138 (alk. paper) | ||
| 035 | _a(OCoLC)ocm62281774 | ||
| 040 |
_aDLC _cDLC _dKEPU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9999.I492 _b.R69 2006 |
| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aRowley, J. E. _9568 |
|
| 245 | 1 | 0 |
_aInformation marketing / _cJennifer Rowley. |
| 250 | _a2nd ed. | ||
| 260 |
_aAldershot, England ; _aBurlington, VT : _bAshgate, _cc2006. |
||
| 300 |
_axvi, 228 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. | |
| 650 | 0 |
_aInformation services _xMarketing. _924237 |
|
| 650 | 0 |
_aInformation services industry. _924238 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip062/2005031654.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHD9999.I492.R69 2006 |
||
| 999 |
_c41185 _d41185 |
||