| 000 | 00902cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 2055698 | ||
| 005 | 20130515015141.0 | ||
| 008 | 930222s1990 enka bs 001 0 eng | ||
| 010 | _a 93118369 | ||
| 020 |
_a0749407867 : _c�14.95 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W48 1990 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aWestwood, John, _d1947- |
|
| 245 | 1 | 4 |
_aThe marketing plan : _ba practitioner's guide / _cJohn Westwood. |
| 260 |
_aLondon : _bKogan Page, _c1990 _g(1992 printing) |
||
| 300 |
_a217 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [209]) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415.13.W48 1990 |
||
| 999 |
_c40759 _d40759 |
||