000			01743cam a22003374a 4500
001			13479935
005			20130515015139.0
008			040204s2004 enka b 001 0 eng
010			_a 2004002449
020			_a0749441801
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.H253 2004
082	0	0	_a658.8/3 _222
100	1		_aHague, Paul N.
245	1	0	_aMarket research in practice : _ba guide to the basics / _cPaul Hague, Nick Hague & Carol-Ann Morgan.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_axii, 244 p. : _bill. ; _c24 cm.
440		0	_aMarket research in practice series
504			_aIncludes bibliographical references (p. 221-235) and index.
505	0		_aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650		0	_aMarketing research. _9974
700	1		_aHague, Nick, _d1974-
700	1		_aMorgan, Carol-Ann, _d1958-
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002449.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004002449-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2004002449-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415.2.H253 2004
999			_c40712 _d40712