000			01758cam a22003498a 4500
001			13589049
005			20130515015132.0
008			040511s2004 ii b 001 0 eng
010			_a 2004011012
020			_a0761932585 (paper back)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_aa-ii---
050	0	0	_aHF5415.12.I5 _bP36 2004
082	0	0	_a381/.0954 _222
100	1		_aPanwar, J. S., _d1948- _923606
245	1	0	_aBeyond consumer marketing : _bsectoral marketing and emerging trends / _cJ.S. Panwar.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
263			_a0408
300			_ap. cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
650		0	_aMarketing _zIndia. _923607
650		0	_aTarget marketing _zIndia. _923608
650		0	_aMarketing _zIndia _xForecasting. _923609
650		0	_aConsumers _zIndia. _923610
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html
906			_a7 _brix _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415.12.I5
999			_c40545 _d40545