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005 20130515015100.0
008 111112s9999 xx 000 0 und d
020 _a0-07-048656-5
082 0 0 _a658. 56 leh
100 1 _a"lehmann, donald r. "
245 1 0 _aproduct management:
_b/
_c donald.r. lehmann
250 _a3 ed.
260 _aindia :
_btata mcgraw-hill
_c2002.
300 _a"xxv, 502p.;
_c24 cm."
490 0 _amcgraw-hill/irwin series in marketing
504 _a
650 0 _aproduct management
_x
999 _c39364
_d39364