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| 008 | 801230s1981 njua b 001 0 eng | ||
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_a0135562252 : _c$19.95 |
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_aHF5415 _b.R578 1981 |
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_a658.8 _219 |
| 100 | 1 |
_aMandell, Maurice I. _919839 |
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_aMarketing / _cMaurice I. Mandell, Larry J. Rosenberg. |
| 250 | _a2d ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1981. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c24 cm. |
||
| 500 | _aEdition for 1977 by L. J. Rosenberg. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91001 |
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| 650 | 0 |
_aMarketing _xManagement. _920004 |
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| 700 | 1 |
_aRosenberg, Larry J., _ejoint author. _920005 |
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