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_aDillon, William R. _914396 |
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_aEssentials of marketing research / _cMCDANIEL CARL,GATES ROGER |
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_aJOHN WILEY, _aCANADA, MA : _b, _cc2008. |
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_aThe Irwin series in marketing _91362 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _9974 |
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_aMadden, Thomas J. _914397 |
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_aFirtle, Neil H. _914398 |
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