| 000 | 00963pam a2200277 a 4500 | ||
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| 001 | 1998657 | ||
| 005 | 20130515014829.0 | ||
| 008 | 900530s1991 ilua b 001 0 eng | ||
| 010 | _a 90040499 | ||
| 020 | _a0256087938 | ||
| 040 |
_aDLC _cDLC _dKEPU |
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_aHF5415.135 _b.C72 1991 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aCravens, David W. _917924 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1991. |
||
| 300 |
_axxvii, 833 p. : _bill. ; _c25 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _91362 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _917936 |
|
| 650 | 0 |
_aMarketing _xManagement. _917937 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415.135 |
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