000 | 00897nam a2200289 a 4500 | ||
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001 | 972601 | ||
005 | 20130515014826.0 | ||
008 | 850426s1986 ilua b 001 0 eng | ||
010 | _a 85080275 | ||
020 | _a0256033021 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5821 _b.B62 1986 |
082 | 0 | 0 |
_a659.1 _219 |
100 | 1 | _aBov�ee, Courtland L. | |
245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bov�ee, William F. Arens. |
250 | _a2nd ed. | ||
260 |
_aHomewood, Ill. : _bIrwin, _c1986. |
||
300 |
_axxvii, 629, [45] p. : _bill. (some col.) ; _c28 cm. |
||
440 | 4 |
_aThe Irwin series in marketing _91362 |
|
500 | _aIncludes index. | ||
504 | _aBibliography: p. [631]-[633]. | ||
650 | 0 |
_aAdvertising. _91363 |
|
700 | 1 |
_aArens, William F. _91364 |
|
740 | 0 | _aAdvertising. | |
906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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942 |
_2lcc _cBK _hHF5821 |
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999 |
_c28272 _d28272 |