| 000 | 00984cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2332141 | ||
| 005 | 20130515014140.0 | ||
| 008 | 820421s1983 njuaf b 001 0 eng | ||
| 010 | _a 82007621 | ||
| 020 | _a0136432131 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5823 _b.K45 1983 |
| 082 | 0 | 0 |
_a659.1 _219 |
| 100 | 1 |
_aKleppner, Otto, _d1899- |
|
| 240 | 1 | 0 | _aAdvertising procedure |
| 245 | 1 | 0 |
_aOtto Kleppner's Advertising procedure / _cOtto Kleppner, Thomas Russell, Glenn Verrill. |
| 250 | _a8th ed. | ||
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice Hall, _cc1983. |
||
| 300 |
_axvi, 636 p., [7] p. of plates : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aRussell, Thomas, _d1941- |
|
| 700 | 1 | _aVerrill, Glenn. | |
| 740 | 0 | _aAdvertising procedure. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5823 |
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| 999 |
_c14442 _d14442 |
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