000 01040cam a2200289 4500
001 4560418
005 20130515014115.0
008 731023s1974 nyua b 000 0 eng
010 _a 73018322
020 _a047140716X
040 _aDLC
_cDLC
_dkpuc
050 0 0 _aHF5415
_b.H742 1974
082 0 0 _a658.8/008
100 1 _aHolloway, Robert J.,
_eed.
_95563
245 1 4 _aThe environment of marketing management;
_bselections from the literature
_c[edited by] Robert J. Holloway [and] Robert S. Hancock.
250 _a3d ed.
260 _aNew York,
_bWiley
_c[1974]
300 _axiii, 531 p.
_billus.
_c26 cm.
490 0 _aThe Wiley marketing series
500 _aPrevious editions published in 1964 and 1969 under title: The environment of marketing behavior.
504 _aIncludes bibliographical references.
650 0 _aMarketing.
_91001
650 0 _aConsumers.
_95564
700 1 _aHancock, Robert Spencer,
_ejoint ed.
_95565
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_hHF5415
999 _c13612
_d13612