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008 | 800721s1981 nyua b 001 0 eng | ||
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_aHF5415 _b.S745 1981 |
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_aStanton, William J. _914326 |
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_aFundamentals of marketing / _cWilliam J. Stanton. |
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_aNew York : _bMcGraw-Hill, _cc1981. |
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_axvii, 604 p. : _bill. ; _c25 cm. |
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490 | 0 | _aMcGraw-Hill series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing. _91001 |
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650 | 0 |
_aMarketing _xCase studies. _929287 |
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