000 00811pam a2200253 i 4500
001 4190064
005 20130515014110.0
008 800721s1981 nyua b 001 0 eng
010 _a 80020113
020 _a0070608911 :
_c$18.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.S745 1981
082 0 0 _a658.8
_219
100 1 _aStanton, William J.
_914326
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton.
260 _aNew York :
_bMcGraw-Hill,
_cc1981.
300 _axvii, 604 p. :
_bill. ;
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_91001
650 0 _aMarketing
_xCase studies.
_929287
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_hHF5415
999 _c13422
_d13422