000 nam a22 7a 4500
999 _c132135
_d132135
008 230929b xxu||||| |||| 00| 0 eng d
020 _a0-13-186622-2
050 _aHF5415.123
_bC56 2007
100 _aClow, Kenneth E.; Baack, Donald; Peloza, John,; Wang, hong
_952555
245 _aIntegrated advertising, promotion & marketing communications
_cClow, Kenneth E.; Baack, Donald; Peloza, John,; Wang, hong
300 _a xxiii, 515 pages 28cm
942 _2lcc
_cBK