000 04285cam a2200337Ii 4500
001 9781315415291
008 180706t20182018enka ob 001 0 eng d
020 _a9781315415291
_q(e-book : PDF)
020 _a9781315415260
_q(e-book: Mobi)
020 _z9781138219359
_q(hardback)
024 7 _a10.4324/9781315415291
_2doi
035 _a(OCoLC)994498523
040 _aFlBoTFG
_cFlBoTFG
_erda
050 4 _aT396
_b.E94 2018
082 0 4 _a659.152
_bE963
245 0 0 _aExhibitions, trade fairs and industrial events /
_cedited by Warwick Frost and Jennifer Laing.
264 1 _aLondon :
_bRoutledge,
_c[2018]
264 4 _c©2018
300 _a1 online resource (xiv, 230 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aRoutledge Advances in Event Research Series
505 0 0 _tchapter 1 Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues /
_rWARWICK FROST --
_tchapter 2 Modernity on show: World’s Fairs, international exhibitions and expos, 1851–2020 /
_rWARWICK FROST --
_tchapter 3 The High Point Furniture Market: a dilemma of eventful place making /
_rVERN BIAETT --
_tchapter 4 The evolving nature of commercial art fairs /
_rHILARY DU CROS --
_tchapter 5 Couture on the catwalk: department store fashion shows /
_rJENNIFER LAING --
_tchapter 6 Cars of futures past: Motorclassica 2016 – The Australian International Concours d’ Elegance and Classic Motor Show /
_rGARY BEST --
_tchapter 7 The symbiotic relationship between unusual venues and street food commercial events: the case of Street Feast in London /
_rLondon CLAUDIA SIMA AND FRANZISKA VOGT --
_tchapter 8 Narrowing the gap between paddock and plate: the Real Food Festival, Australia /
_rTRUDIE WALTERS --
_tchapter 9 The Noodle Grand Prix as a regional food industrial heritage festival: a Japanese case study /
_rSANGKYUN KIM --
_tchapter 10 Saudi food events as multi-purpose products /
_rEMAD MONSHI --
_tchapter 11 Craft beer festivals: the craft brewers’ experience of getting beer to market in the USA and UK /
_rALISON DUNN --
_tchapter 12 Supporting the industry or just consuming leisure? The case of industrial festivals and events in Jeonju, South Korea /
_rEERANG PARK --
_tchapter 13 Exploring family farms and sustainable entrepreneurship in Australian farmers’ markets /
_rVANESSA RATTEN --
_tchapter 14 Beyond branding: the role of booktowns in building a relational marketplace /
_rMELISSA KENNEDY --
_tchapter 15 Selling sustainability and the green economy: a case study of Ecofest, New Zealand /
_rJENNIFER LAING --
_tchapter 16 Exhibitions, trade shows and industrial events in a digital age: setting a research agenda /
_rWARWICK FROST.
520 _a"This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management"--Provided by publisher.
650 0 _aTrade shows.
650 0 _aTourism.
700 1 _aFrost, Warwick,
_eeditor.
700 1 _aLaing, Jennifer,
_eeditor.
776 0 8 _iPrint version:
_z9781138219359
_w(DLC) 2017027101
856 4 0 _uhttps://www.taylorfrancis.com/books/9781315415284
_zClick here to view.
999 _c131002
_d131002