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008			210317s2021 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9780429558870 _q(electronic bk.)
020			_a0429558872 _q(electronic bk.)
020			_a9780429263842 _q(electronic bk.)
020			_a0429263848 _q(electronic bk.)
020			_a9780429554407 _q(electronic bk. : PDF)
020			_a0429554400 _q(electronic bk. : PDF)
020			_a9780429563348 _q(electronic bk. : Mobipocket)
020			_a0429563345 _q(electronic bk. : Mobipocket)
020			_z0367208717
020			_z9780367208714
035			_a(OCoLC)1242026706
035			_a(OCoLC-P)1242026706
050		4	_aHM742
072		7	_aCOM _x043000 _2bisacsh
072		7	_aTEC _x007000 _2bisacsh
072		7	_aTEC _x061000 _2bisacsh
072		7	_aUT _2bicssc
082	0	4	_a302.231015118 _223
100	1		_aMuhlmeyer, Michael.
245	1	0	_aINFORMATION SPREAD IN A SOCIAL MEDIA AGE _h[electronic resource] : _bmodeling and control.
260			_a[S.l.] : _bCRC PRESS, _c2021.
300			_a1 online resource
520			_aThe rise of social networks and social media has led to a massive shift in the ways information is dispersed. Platforms like Twitter and Facebook allow people to more easily connect as a community, but they can also be avenues for misinformation, fake news, and polarization. The need to examine, model, and analyze the trajectory of information spread within this new paradigm has never been greater. This text expands upon the authors' combined teaching experience, engineering knowledge, and multiple academic journal publications on these topics to present an intuitive and easy to understand exploration of social media information spread alongside the technical and mathematical concepts. By design, this book uses simple language and accessible and modern case studies (including those centered around United States mass shootings, the #MeToo social movement, and more) to ensure it is accessible to the casual reader. At the same time, readers with prior knowledge of the topics will benefit from the mathematical model and control elements and accompanying sample simulation code for each main topic. By reading this book and working through the included exercises, readers will gain a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models. The book then presents novel models developed by the authors to account for modern social media concerns such as community filter bubbles, strongly polarized groups, and contentious information spread. Readers will learn how to build and execute simple case studies using Twitter data to help verify the text's proposed models. Once the reader is armed with a fundamental understanding of mathematical modeling and social media-based system considerations, the book introduces more complex engineering control concepts, including controller design, PID control, and optimal control. Examples of control methods for social campaigns and misinformation mitigation applications are covered in a step-by-step format from problem formulation to solution simulation and results discussions. While many of the examples and methods are framed in the context of controlling social media information spread, the material is also directly applicable to many different types of controllable systems. With the essential background, models, and tools presented within, any interested reader can take the first steps toward exploring and taming the growing complexity of the modern social media age.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aSocial media _xMathematical models.
650		0	_aOnline social networks _xMathematical models.
650		0	_aInformation technology _xMathematical models.
650		0	_aDisinformation _xPrevention.
650		7	_aCOMPUTERS / Networking / General _2bisacsh
650		7	_aTECHNOLOGY / Electricity _2bisacsh
700	1		_aAgarwal, Shaurya.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9780429263842
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c130332 _d130332