000 | 03161cam a2200493 i 4500 | ||
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001 | 9781351108072 | ||
003 | FlBoTFG | ||
005 | 20220509193047.0 | ||
006 | m o d | ||
007 | cr cnu---unuuu | ||
008 | 190220s2020 nyua ob 001 0 eng | ||
040 |
_aOCoLC-P _beng _erda _cOCoLC-P |
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020 |
_a9781351108072 _qelectronic book |
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020 |
_a1351108077 _qelectronic book |
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020 |
_a9781351108058 _qelectronic book |
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020 |
_a1351108050 _qelectronic book |
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020 |
_a9781351108065 _qelectronic book |
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020 |
_a1351108069 _qelectronic book |
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020 |
_a9781351108041 _qelectronic book _qMobipocket |
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020 |
_a1351108042 _qelectronic book _qMobipocket |
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020 |
_z9780815363903 _qhardcover |
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035 | _a(OCoLC)1088601699 | ||
035 | _a(OCoLC-P)1088601699 | ||
050 | 1 | 4 |
_aHM742 _b.L57 2020 |
072 | 7 |
_aSOC _x052000 _2bisacsh |
|
072 | 7 |
_aJFD _2bicssc |
|
082 | 0 | 0 |
_a302.23 _223 |
100 | 1 |
_aLipschultz, Jeremy Harris, _d1958- _eauthor. |
|
245 | 1 | 0 |
_aSocial media measurement and management : _bentrepreneurial digital analytics / _cJeremy Harris Lipschultz. |
264 | 1 |
_aNew York, NY : _bRoutledge, _c2020. |
|
300 | _a1 online resource (xxiii, 319 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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520 | _aThis new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders. | ||
588 | _aOCLC-licensed vendor bibliographic record. | ||
650 | 0 |
_aOnline social networks _xResearch. |
|
650 | 0 | _aSocial media. | |
650 | 0 | _aDyadic analysis (Social sciences) | |
650 | 0 |
_aSocial sciences _xNetwork analysis. |
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650 | 0 | _aMarketing research. | |
650 | 7 |
_aSOCIAL SCIENCE / Media Studies _2bisacsh |
|
856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781351108072 |
856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
999 |
_c129095 _d129095 |