| 000 | 02680cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c125300 _d125300 |
||
| 001 | 14488970 | ||
| 003 | KEPU | ||
| 005 | 20220214101549.0 | ||
| 008 | 060809s2007 ctua b 001 0 eng | ||
| 010 | _a 2006026009 | ||
| 015 |
_aGBA671830 _2bnb |
||
| 016 | 7 |
_a013536738 _2Uk |
|
| 020 | _a0275992233 (alk. paper) | ||
| 020 | _a9780275992231 (alk. paper) | ||
| 035 | _a(OCoLC)ocm71126667 | ||
| 040 |
_aDLC _cDLC _dUKM _dBAKER _dC#P _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.126 _b.T752003 |
| 245 | 0 | 0 |
_aCANADIAN marketing in action : _cTuckwell KEITH j |
| 260 |
_apearson _c2003 |
||
| 300 |
_axiv, 218 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [195]-199) and index. | ||
| 505 | 0 | _aWhat is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson. | |
| 650 | 0 |
_aDirect marketing. _948469 |
|
| 650 | 0 |
_aTarget marketing. _949917 |
|
| 650 | 0 |
_aMarketing _xManagement. _949918 |
|
| 650 | 0 |
_aConsumer behavior. _923584 |
|
| 700 | 1 |
_aThomas, Andrew R. _949919 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0619/2006026009.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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