| 000 | 02675cam a2200385 a 4500 | ||
|---|---|---|---|
| 999 |
_c125105 _d125105 |
||
| 001 | 14593863 | ||
| 003 | KEPU | ||
| 005 | 20220203092008.0 | ||
| 008 | 061013s2007 mau b 001 0 eng | ||
| 010 | _a 2006033833 | ||
| 020 | _a9780618785919 | ||
| 020 | _a0618785914 | ||
| 035 | _a(OCoLC)ocm73742461 | ||
| 035 | _a(OCoLC)73742461 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dGK8 _dC#P _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.L48 2007 |
| 100 | 1 |
_aLevinson, Jay Conrad. _942822 |
|
| 245 | 1 | 0 |
_aGuerrilla marketing : _beasy and inexpensive strategies for making big profits from your small business / _cJay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. |
| 250 | _a4th ed., Completely updated and expanded ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c2007. |
||
| 300 |
_axii, 368 p. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [343]-356) and index. | ||
| 505 | 0 | _aThe guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. | |
| 650 | 0 |
_aMarketing. _91001 |
|
| 650 | 0 |
_aSmall business _xManagement. _949552 |
|
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aLevinson, Jeannie. _949553 |
|
| 700 | 1 |
_aLevinson, Amy. _949554 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip073/2006033833.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415 _i.L48 2007 |
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