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_c125032 _d125032 |
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| 001 | 15989976 | ||
| 003 | KEPU | ||
| 005 | 20220128120239.0 | ||
| 008 | 091119s2011 nyua b 001 0 eng | ||
| 010 | _a 2009049181 | ||
| 020 | _a9780078028786 (pbk. : alk. paper) | ||
| 020 | _a0078028787 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cTUK _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M37 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aMarshall, Greg W. _949418 |
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| 245 | 1 | 0 |
_aEssentials of marketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_axxiv, 371p _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _949419 |
|
| 700 | 1 |
_aJohnston, Mark W. _949420 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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