| 000 | 01434cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c124566 _d124566 |
||
| 001 | 15171800 | ||
| 003 | KEPU | ||
| 005 | 20211130113040.0 | ||
| 008 | 080207s2009 maua b 001 0 eng | ||
| 010 | _a 2008005753 | ||
| 020 | _a9780073380971 (alk. paper) | ||
| 020 | _a0073380970 (alk. paper) | ||
| 035 | _a(OCoLC)ocn191898261 | ||
| 035 |
_a(OCoLC)191898261 _z(OCoLC)190966291 |
||
| 040 |
_aDLC _cTUK _dBAKER _dYDXCP _dBTCTA _dC#P _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2009 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aArens, William F. _91364 |
|
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxiv, 558 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 511-523) and indexes. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aSchaefer, David H. _937149 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _937150 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0810/2008005753-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0810/2008005753-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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